Rollout · For artists, managers & labels

Content for the whole rollout.
Not just release day.

Creative direction, a 1–2 day shoot and 40–100 assets dropped on schedule, from announce to post-release. Fast, consistent and made with care.

Start a conversation →The approach

SELECTED CLIENTS · UNIVERSAL MUSIC · SONY MUSIC · VEVO · BIG LOUD

Live performance shotlive
Ms. Thandi, Hunny music videoon set
Isaac Puerile, Haha music videovisuals

Sound familiar?

The single's done.
The content isn't.

You've got one music video, a few press shots and six weeks to fill.The feed goes quiet. Or the same three clips go round again.The team's chasing assets the week of release, not running the campaign.The algorithm doesn't wait. Your rollout shouldn't either.

What you get

One shoot. A full campaign's worth of content.

We build the world, shoot it in one hit and cut it for every drop. You always have the next post ready.

See pricing →
  • ✓
    Creative directionThe look, the world, the references. Built around the record.
  • ✓
    Rollout planEvery asset mapped to a date and a platform, announce to post-release.
  • ✓
    1–2 day shootPerformance, visualiser, BTS and lyric moments in one run.
  • ✓
    40–100 finished assetsPer release. Cut for every format you post in.
  • ✓
    Teasers and snippetsBuilt for announce week and pre-save.
  • ✓
    VisualisersFor YouTube and DSPs, plus looping cuts for Canvas.
  • ✓
    Behind-the-scenesStudio, rehearsal and shoot-day moments fans actually watch.
  • ✓
    Lyric momentsHook-first vertical edits for Reels and TikTok.
  • ✓
    Ad variationsHooks and formats ready for pre-save and streaming campaigns.
  • ✓
    Delivered on scheduleAssets land in batches ahead of each drop date.

How it works

Brief to drop in four moves.

1.

Brief

Send the track, the date and the plan. Creative direction back within a week.

2.

Plan

Rollout calendar locked. Every asset, every platform, every date.

3.

Shoot

1–2 days. Performance, visualiser, BTS and lyric moments in one hit.

4.

Drop

Assets land in batches before each date. Your team just posts.

Pricing

One partnership. The whole campaign.

A single monthly investment for the length of the rollout.

ROLLOUT
$5,000/mo

Everything you need to roll out a single, EP or album.

  • Creative direction + rollout plan
  • 1–2 day shoot
  • 40–100 finished assets per release
  • Teasers, visualisers, BTS, lyric moments
  • Ad variations for pre-save and streaming
  • Weekly delivery drops on your schedule
  • Dedicated producer + 2 rounds of revisions
ENQUIRE →

AUD, excl. GST. Travel and tour shoots quoted separately. Labels and management companies: roster rates for 3+ artists. Ask on the call.

Who it's for

For teams with a date locked and a budget behind it.

Who we work with

  • Managed independent artists with a release budget
  • Label marketing teams running multiple campaigns
  • Management companies with a roster to feed
  • Artists heading into a tour, festival run or album cycle

Perhaps not the right fit

  • First releases without a campaign budget yet
  • A single music video only. We do those too. See our music work
  • Content without a release or plan behind it

Recent work

Music videos, tours and live.

VIEW ALL MUSIC WORK →
Juice WRLD liveLIVE · JUICE WRLD Agung Mango, FluentAGUNG MANGO · FLUENT ZPluto, BerzerkZPLUTO · BERZERK Lihini Rose, What A ShameLIHINI ROSE · WHAT A SHAME Gold Fang, SpaceshipGOLD FANG · SPACESHIP Cyprus, Ex GirlCYPRUS · EX GIRL Blackbird, Devil Boy KillBLACKBIRD · DEVIL BOY KILL Ennaria, MonstarrrENNARIA · MONSTARRR Cult Shotta, Trappin N ScamminCULT SHOTTA · TRAPPIN N SCAMMIN

TOURING WITH DYLAN GOSSETT · VICTOR RAY · MEDIUM BUILD

LABELS & PLATFORMS

Universal Music GroupSony MusicVevoAmazon MusicBig LoudSoft Centre

FAQ

Before you ask.

Anything else, bring it to the call.

How fast is turnaround?

First teasers within 5 business days of the shoot. The rest drop in weekly batches, locked to your rollout dates.

How many revisions?

Two rounds per batch. Label and management sign-off windows are built into the plan, so nothing holds up a drop.

Who owns the content?

Artist and label get full usage for promotion across social, DSPs, YouTube and paid ads. Your masters and publishing are yours. We never touch them. We may use select stills and cuts in our portfolio unless you'd rather we didn't.

How long does a rollout run?

Most run 6 to 10 weeks from announce to post-release. $5,000 covers each month of the campaign. We scope the exact timeline on the call.

Can you work alongside our video director or label creative?

Yes. We slot in next to your team, match the campaign look and fill the gaps between the big pieces.

Do you shoot on tour or interstate?

Yes. We've shot tours and festivals. Travel is quoted separately.

Other ways we help

Creative PartnerMonthly content retainer for premium brands.
→
Websites & Landing PagesEPK sites, pre-save pages and artist sites.
→

Let's talk.

Book a free strategy call

A half-hour conversation about the record, the date and the plan. We’ll map what the rollout needs and whether we’re the right partner for it.

Book a call →Or send a brief

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